Over this past year I worked on a number of food styling jobs for the Dome Café Group alongside seasoned professional photographer, Leon Bird. Shoots included their 2016 Winter Seasonal specials menu; a variety of menu item updates as well as new menu items; and the 2016 Summer Seasonal specials menu. This one in particular was a fun – if not slightly nerve-wracking – shoot because our brief included a fresh look and feel to the menu. This departure from a tried and true formula meant the pressure was on for us to realise the vision of the creatives at Braincells.
(And, as I understand it this new look menu has generated nearly double the average sales of previous seasonal menus).
Behind the Scenes:
Food Styling: Harriet Harcourt
Photography: Leon Bird